Understanding McLuhan/Understanding McLuhan (1996)(Voyager)[Mac-PC].iso/pc/mcluhan.dxr/08806_Field_TCGG T571.txt

Text File | 1996-04-10 | 925b | 16 lines

     defender Jean Quentin. But the terminist tradition had
     favored the reification of the word for intellectual
     purposes. This impulse to reification had come from the
     academy. When we view typographical developments from
     the burghers’ standpoint, we see another type of drive to
     reification joining forces with the first. If the logicians
     wanted to hypostatize expression so as to subject it to
     formal analysis, the merchants were willing to hypostatize
     expression in order to sell it. . . .

     It is not surprising that the Ramist visual methods of
itemizing and classifying should sound, as Ong says (pp. 167­
8) “highly reminiscent of printing processes themselves, so
that it enables one to impose organization on a subject by
imagining it as made up of parts fixed in space much in the way
in which words are locked into a printer’s form.”